Today, Social Media platforms such as Twitter, LinkedIn or even Facebook have become great tools to show and develop your skills, build relationships with professionals and look for a job. While LinkedIn is the most preferred platform to use when looking for a job, Facebook and Twitter can also offer great opportunities to get noticed or stay in touch with potential recruiters. However, when using Social Media for job hunting, you should have a strategy in place.
Here are 5 of the most important tips you need to know about Facebook, Twitter and LinkedIn when using the platforms for professional networking.
1. Keep your privacy
On Facebook, you need to be careful with your privacy settings, but you can control what potential employers can find about you on Facebook. You don’t want your employer to find pictures of you that might not be worth sharing. Use the option to take tagging on pictures under your control and use pre-approval. Divide your contacts into different groups (you might want to create a group for all work-related acquaintances), so when posting you can specify who is able to see what you put up there.
2. Update your status regularly
When looking for a job, you should update your status on a regular basis to keep your network up to date on your job hunt. If you mention a company that you are interested in or you share the company’s posts, there might be a chance you know someone who already works there.
3. Join groups in your field of interest
On Facebook it is relatively easy to join a group, especially because most of the groups are public. Once you’ve joined a group, you can start discussions with other members and share content on the group’s wall. Don’t forget: the more you post, the more likely you will be noticed.
4. Learn more about a company by liking its page
If your potential employers are able to do a little investigation on who you are by looking at your profile, so can you: you will definitely learn more about the company by seeing what they post on their Facebook page. “Liking” companies you’re interested in is also a great way to get noticed by companies, and by commenting on their page you can show off your knowledge and skills.
5. Make use of the Social Job Apps
In 2012, Facebook released the Social Jobs app, which allows you to make an advanced search with keywords to find jobs you are interested in. You can also restrict the search to jobs located in your area.
1. Keep your bio short but professional
Your bio is the first impression that people will notice – make it precise and interesting. If you’re looking for a job, you should tell something about yourself that makes you stand out among others. For instance, particular skills you have and industry you are operating in.
2. Follow people who already work on the positions you are targeting
By following employees who work in your target companies, you will learn more about the job and company culture. You will also be able to engage with them actively by retweeting or replying their posts. When connecting with people, you will grow your network. The more you get retweeted, the more followers you get. Twellow is a great tool to promote yourself and find relevant people to follow.
3. Engage with companies you would like to work for
Once you have followed a great number of people and companies in your industry, communicate with them. When you retweet or mention a company you are interested to join, they are more likely to notice you when you apply for a position there.
4. Share content related to your industry
You can retweet others’ content, but don’t hesitate to also create your own! You can blog on topics you are interested in and related to the industry you want to work in.
5. When looking for job opportunities, be precise and use the advanced search feature
The Advanced Search feature is useful because it allows you to fill in various fields according to your goals. You might want to regularly include #jobs as well as your #location in your searches.
1. Optimise your profile strength
According to LinkedIn, users who have complete profiles are 40 times more likely to receive job offers than those who don’t. The more information you provide, the more your profile will stand out among other LinkedIn users. You can use the “Improve Your Profile Strength” feature on the right side of your profile page in order to help you optimise its potential. Your LinkedIn profile is a short version of your resume, so don’t forget to add your accomplishments on previous positions.
2. Do not underestimate the importance of a great profile photo
Your profile photo is one of the first to appear among search results. If you want to make a great impression to your future employers, you should keep it professional. Remember that your photo should be a headshot. You should also avoid selfies, holiday snaps and poor formatting.
3. Join groups and be an active member
According to the data from 2013 LinkedIn had a total number of 2,1 million groups, so you should easily find some in your industry. Once you’ve joined a group, you can become an active member by engaging in discussions, posting content related to your industry, or connecting with other members of the group, which is a great way to expand your professional network. You can also start your own group in your area of expertise and invite people to become members.
4. Update your job skills regularly
Before adding any skills to your profile, make sure they are relevant and match your job experience. Using the feature “Endorsements” allows your connections to endorse your skills when they go on your profile and the other way around. LinkedIn allows users to add up to 50 Skills to their profiles, but add the ones you are really good at and your connections can recommend you for.
5. Request recommendations from your connections
As well as recommendation letter is occasionally required, recruiters also take LinkedIn recommendations into account, so don’t hesitate to ask one of your connections (previous boss, colleague, business partner, mentor or lecturer) to give a recommendation for you. Ask them to recommend you on something specific, for example a project you managed together, including the outcome. Some employers won’t consider applicants for a job if they have less than ten recommendations on their profile, others don’t care less. However, having too many recommendations could make you appear as a bit pretentious, so don’t go overboard with them.
If you are not quite sure where to start, contact us and we will help you to create your social visibility online.